Oh boy. I don't have much good to say about the McDonald's ad campaign currently assaulting the Tokyo subway system. In fact, I feel a little embarrassed by this incongruous pair of posters suspended from the car ceiling. Titled Big America, one page depicts a roadside scene with a pick-up truck and a cheap motel in the background. In the foreground stands a movable McDonald's outlet ready to hit the open road. It probably ought to have a "wide load" banner draped across its rear. The twin poster features the Texas Burger -- an over-sized sandwich topped with bacon, something fried, mysterious sauces and, of course, a hefty hunk of meat. What are these images really saying?
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