The other day I pulled up behind a delivery truck at the Nishi Azabu crossing. While waiting for the light to change, I studied the the company logo emblazoned on the truck's behind. It took me a moment or two to figure out that the sideways ice cream cones add up to a stylized "S" as in the brand name "Sanko". I quite like this graphic though it challenges my design sensibility. In America, the vertically oriented, cone-and-dome combo is such an icon -- I probably would not mess with this. But in Japan, where that association may not be so deeply entrenched, it is totally cool.
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